Redefining the ‘High Life’ for 2022.
It was a rare opportunity to write three spots in the style and manner of one of my favourite campaigns of all time. I approached the voice overs in the tone of the classic Errol Morris-lensed spots of the 90’s, with updated modern insights and cultural shifts in mind. The High Life Man…reimagined for the realities of today. These were directed by Greg Kouts.