Harnessing a respect for the past. Building a hope for the future.

I wrote this for Sid Lee Toronto to celebrate 100 years of the Leafs. We had a tough brief, both celebrating the glory days of past victories, while instilling optimism in the modern (long suffering) fans of today and tomorrow. I came up with the tagline and wrote the parable. This film won the Michael O’Reilly Award for outstanding copywriting at the 2017 ADCC’s.  

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Miller High Life